Our Story
STVCK- Success Through Adversity Creates Knowledge
STVCK is an Atlanta based lifestyle brand that promotes our acronym/slogan “Success Through Adversity Creates Knowledge”. STVCK creates lifestyle clothing pieces that give people the opportunity to attach their own success story with their fashion preferences. In 2020, we will be launching our mentoring program and creating a platform for others to promote motivational/inspirational stories. This program will be open to everyone and include separate entities for students, athletes, and entrepreneurs. I am most proud of the opportunities our brand is bringing to various communities. What sets us apart is that we’re more than fashion and we strive to be a part of our consumer’s individual journeys.
Founder/CEO
James Profet
Meet James Profet. CEO/Founder of STVCK, mentor, speaker
Growing up, he was heavily involved in sports, streetwear fashion market, sneaker culture, and overall achievement. The name STVCK (stack) was created during my freshman year at Martin Luther King Jr. High School in Lithonia, GA. Flashback: I was sitting in math class listening to music, Joey Bada$$ Waves to be exact and he had an epiphany and wrote “$TVCK” on my desk. He created some early T-shirt designs, nothing official yet but it was destined.
In November of 2016, STVCK was curated with a new meaning that can be associated with all walks of life. Profet developed the logo, which is a Japanese Iching that means “prosperity” and the acronym “Success Through Adversity Creates Knowledge” and the journey began.
As far as to how he's achieved success today is simple: Ambition, Growth, and Teamwork. My goal is not to be known for one specific title. Profet wants to use the brand to reach many lifestyles whether it be mentoring, fashion, sports, education, music, etc. He always asserts that his goal is to empower others to find their own form of success. “I’m not saying I’m gonna change the world, but I guarantee that I will spark the brain that will change the world” - Tupac. STVCK has grown to be more than just fashion, it’s a lifestyle.
Instagram/Twitter: @stvck.profet